Marketing Manager
Sunny Isles Beach, FL
Full Time
Manager/Supervisor
Marketing Manager
Sunny Isles Beach, Florida | Full-Time | On Property
About the Role
The Marketing Manager is at the center of how The Sunny shows up in the world.
This is a hands-on role for someone who wants to be deeply embedded in building and scaling a hotel brand in real time. You will help translate big ideas — from programming launches to partnerships to seasonal campaigns — into organized, high-impact execution across social, digital, and on-property activations.
You will work closely with senior marketing leadership, collaborate with hotel operations, and play a visible role in shaping how guests experience the brand both online and on property.
If you are energized by fast-paced environments, creative problem-solving, and seeing your work move from concept to launch quickly, this role offers meaningful exposure and real growth opportunity inside a hospitality group that is actively evolving.
The Sunny is a 340-room oceanfront boutique hotel in Sunny Isles Beach, Florida, blending modern design with a legacy of warm, personalized hospitality. We are building more than a marketing department — we are building a brand engine that connects programming, partnerships, creative, and revenue into one cohesive experience.
Marketing Operations & Workflow
- Manage all inbound marketing requests across hotel departments
- Maintain and enforce the master marketing calendar
- Coordinate deadlines, approvals, and asset delivery
- Track initiative timelines and escalate risks early
- Ensure marketing launches occur on schedule
- Schedule and publish approved organic social content
- Capture on-property content (photo and video) to support social and programming
- Manage daily community engagement across platforms (comments, DMs, tags)
- Escalate sensitive or brand-impacting inquiries appropriately
- Maintain platform hygiene (links, bios, highlights, tagging, etc.)
- Serve as the primary marketing point of contact for hotel teams regarding signage, daily marketing needs, and on-property support requests
- Coordinate marketing support for programming, partnerships, and ambassador activations
- Lead execution of select on-property events and marketing-led activations
- Support influencer visits and on-site content logistics
- Capture content during programming and activations to support social and promotional efforts
- Maintain organized asset libraries and content archives
- Ensure key brand moments are documented and available for future use
- Implement approved website updates
- Maintain booking links, tracking URLs, and campaign alignment
- Execute CRM and email campaigns as directed
- Ensure digital touchpoints reflect current programming and property priorities
- Integrate programming and partnership initiatives into the marketing calendar
- Coordinate promotional timelines with Director of Marketing
- Deploy recap content following activations
- Maintain visibility into quarterly rollout plans
- Compile monthly reporting dashboards across social, website, and campaign activity
- Track content cadence and engagement trends
- Report workflow constraints affecting delivery
- 2–5 years of experience in hospitality or lifestyle marketing
- Strong organizational and project management skills
- Comfortable capturing content in a fast-paced environment
- Experience with social media scheduling platforms and community management
- Familiarity with OTAs, CRMs, and email marketing platforms preferred
- Detail-oriented and systems-minded
- Strong communicator comfortable working cross-functionally
- Able to manage multiple initiatives simultaneously
- On-property availability required
Lemonade Hospitality is a Miami-based hospitality group focused on building distinctive, design-forward hotels and experiential brands. Founded by the managing principals of HB Capital, the company brings together brand strategy and operational expertise to develop hospitality concepts that are culturally relevant and commercially sound.
The Sunny is one of the group’s flagship properties and represents a new chapter in oceanfront hospitality in Sunny Isles Beach. We’re building a marketing team that understands how programming, partnerships, ecommerce, storytelling, and guest experience work together to drive meaningful brand and business impact.
Marketing Manager
Sunny Isles Beach, Florida | Full-Time | On Property
About the Role
The Marketing Manager is at the center of how The Sunny shows up in the world.
This is a hands-on role for someone who wants to be deeply embedded in building and scaling a hotel brand in real time. You will help translate big ideas — from programming launches to partnerships to seasonal campaigns — into organized, high-impact execution across social, digital, and on-property activations.
You will work closely with senior marketing leadership, collaborate with hotel operations, and play a visible role in shaping how guests experience the brand both online and on property.
If you are energized by fast-paced environments, creative problem-solving, and seeing your work move from concept to launch quickly, this role offers meaningful exposure and real growth opportunity inside a hospitality group that is actively evolving.
The Sunny is a 340-room oceanfront boutique hotel in Sunny Isles Beach, Florida, blending modern design with a legacy of warm, personalized hospitality. We are building more than a marketing department — we are building a brand engine that connects programming, partnerships, creative, and revenue into one cohesive experience.
Marketing Operations & Workflow
- Manage all inbound marketing requests across hotel departments
- Maintain and enforce the master marketing calendar
- Coordinate deadlines, approvals, and asset delivery
- Track initiative timelines and escalate risks early
- Ensure marketing launches occur on schedule
- Schedule and publish approved organic social content
- Capture on-property content (photo and video) to support social and programming
- Manage daily community engagement across platforms (comments, DMs, tags)
- Escalate sensitive or brand-impacting inquiries appropriately
- Maintain platform hygiene (links, bios, highlights, tagging, etc.)
- Serve as the primary marketing point of contact for hotel teams regarding signage, daily marketing needs, and on-property support requests
- Coordinate marketing support for programming, partnerships, and ambassador activations
- Lead execution of select on-property events and marketing-led activations
- Support influencer visits and on-site content logistics
- Capture content during programming and activations to support social and promotional efforts
- Maintain organized asset libraries and content archives
- Ensure key brand moments are documented and available for future use
- Implement approved website updates
- Maintain booking links, tracking URLs, and campaign alignment
- Execute CRM and email campaigns as directed
- Ensure digital touchpoints reflect current programming and property priorities
- Integrate programming and partnership initiatives into the marketing calendar
- Coordinate promotional timelines with Director of Marketing
- Deploy recap content following activations
- Maintain visibility into quarterly rollout plans
- Compile monthly reporting dashboards across social, website, and campaign activity
- Track content cadence and engagement trends
- Report workflow constraints affecting delivery
- 2–5 years of experience in hospitality or lifestyle marketing
- Strong organizational and project management skills
- Comfortable capturing content in a fast-paced environment
- Experience with social media scheduling platforms and community management
- Familiarity with OTAs, CRMs, and email marketing platforms preferred
- Detail-oriented and systems-minded
- Strong communicator comfortable working cross-functionally
- Able to manage multiple initiatives simultaneously
- On-property availability required
Lemonade Hospitality is a Miami-based hospitality group focused on building distinctive, design-forward hotels and experiential brands. Founded by the managing principals of HB Capital, the company brings together brand strategy and operational expertise to develop hospitality concepts that are culturally relevant and commercially sound.
The Sunny is one of the group’s flagship properties and represents a new chapter in oceanfront hospitality in Sunny Isles Beach. We’re building a marketing team that understands how programming, partnerships, ecommerce, storytelling, and guest experience work together to drive meaningful brand and business impact.
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