Senior Manager, Integrated Marketing

Overview

Core Responsibilities

Integrated Marketing Execution

• Serve as the primary creative steward for Lemonade’s marketing output, ensuring creative quality, cohesion, and storytelling integrity across all assets and channels.
• Execute integrated marketing efforts across creative, content, digital, social, and paid channels in support of Lemonade Hospitality brands and projects.
• Translate brand strategy, programming concepts, and partnership initiatives into cohesive creative assets, content plans, and paid media support.
• Ensure marketing execution is aligned with project timelines, priorities, and business objectives defined by brand and programming leadership.
• Maintain consistency in brand expression across all digital and marketing touchpoints.

Creative Production & Content Oversight

• Lead creative production across photo, video, and digital content—overseeing planning, timelines, and delivery.
• Manage external creative partners including photographers, videographers, designers, editors, and other production vendors.
• Ensure creative output aligns with approved brand direction and supports defined marketing objectives.
• Maintain visibility into creative output volume, asset usage, and performance across channels.

Paid Media & Budget Ownership

• Own day-to-day management of paid media execution in partnership with external agencies, including briefing, asset coordination, and campaign readiness.
• Manage paid media and creative production budgets, maintaining clear visibility into spend, pacing, and allocation.
• Track how marketing investments translate into creative output and campaign deployment.
• Ensure paid media efforts are supported by strong creative assets and aligned with brand standards and marketing priorities.

Performance & Investment Analysis

• Report on marketing performance across creative, content, and paid efforts—connecting investment to output and observable outcomes.
• Analyze which creative and marketing approaches are working, which are underperforming, and why.
• Provide clear summaries of how marketing spend translates into content, reach, engagement, and demand-supporting activity.
• Use performance insights to inform adjustments to creative strategy, paid spend, and execution approach.

Cross-Functional Collaboration

• Partner closely with the Director of Brand Partnerships & Programming to support programming and partnerships with integrated creative and marketing execution.
• Work alongside the Senior Marketing Manager to ensure content is deployed effectively across social and community channels.
• Coordinate with commercial and property teams to align marketing execution with timing, priorities, and operational realities.
• Serve as a reliable point of integration across teams, agencies, and vendors.

Workflow & Delivery Health

• Manage marketing workflows to ensure initiatives launch on time and with clear ownership.
• Identify delivery risks, capacity constraints, or dependency issues early and escalate with recommended solutions.
• Maintain clarity around priorities and sequencing across multiple concurrent initiatives.

Reporting Responsibilities

• Provide regular reporting on creative and marketing performance, including what was produced, how it performed, and key learnings.
• Report on paid media and creative spend, including total investment, outputs generated, and performance signals.
• Provide forward-looking visibility into upcoming marketing needs, anticipated spend, and delivery risks.

Qualifications

• 6–10+ years of experience in creative production, brand marketing, integrated marketing, or a closely related creative-led role.
• Demonstrated creative background, with experience concepting, producing, and evaluating creative work—not just managing timelines or vendors.
• Strong eye for creative quality and storytelling, with the ability to assess why creative performs and how to improve it.
• Hands-on experience managing photo and video shoots, creative vendors, and production workflows.
• Experience managing paid media execution and budgets in partnership with agencies.
• Proven ability to connect marketing investment to output and performance outcomes.
• Highly organized and detail-oriented, with the ability to manage multiple concurrent workstreams.
• Strong judgment and communication skills, with the ability to clearly articulate why something worked or didn’t.